![]() ![]() The ad is simply a portrait of Kaepernick with the message 'Believe in something. It’s driving a real uptick in traffic and engagement, both socially and commercially. Nike unleashed a potent new ad Monday featuring Colin Kaepernick on Monday. Even if it means sacrificing everything': Colin Kaepernick is one of the faces of a new Nike advertising campaign commemorating the br. ![]() Even if it means sacrificing everything.” Chief Executive Mark Parker said on a recent earnings call, “We feel very good and proud of the work that we’re doing. Nike’s announcement Monday it would make Colin Kaepernick the face of its Just Do It campaign sparked a firestorm on social media - and literal fires, too. His face appears with the words “Believe in something. Nike ultimately tapped Kaepernick as the face of its 30th anniversary ‘Just Do It’ ad campaign. That led to heated debates about free speech and protest within the world of sports, and Kaepernick went unsigned for the 2017 season. In 2016, Kaepernick started kneeling during the national anthem before his NFL games to protest recent police killings of African-Americans, social inequality, and racism, and other athletes followed his lead. Powell was able to reverse course and keep Kaepernick at the company, which ad agency Wieden & Kennedy had also pushed for. That decision incited outrage from Nike communications head Nigel Powell. That, in turn, caused Nike’s top sports marketing executives to push for an end to the company’s contract with him. “In keeping with Nike’s mission, any final decisions are made as a group.”Įarlier this year, Nike’s decision to keep Kaepernick in its roster of sponsored athletes without actually using him prompted Kaepernick’s lawyers to tell the company it was not fulfilling its contractual obligations, sources told the Times. “It would be normal for a number of people to offer different perspectives,” he said. Nike spokesman KeJuan Wilkins told the Times the company had robust discussions about Kaepernick. But the company ultimately decided that the credibility Kaepernick would give Nike among its target audience was worth it. Naomi Osaka reveals what Serena told her while fans booed at U.S.The New York Times reports that Nike (NKE) had second thoughts about working with the former San Francisco 49ers quarterback, almost cutting him loose because of the risk of alienating the National Football League, a Nike partner since 2012. Two days after Colin Kaepernick, the former San Francisco 49ers quarterback, sparked outrage across social media for being the face of Nike’s new ad campaign, the company has.Even if its increase in sales isn’t sustainable, Nike likely isn’t regretting its decision so far. His tweet has been retweeted more than 100,000 times. Kaepernick, 30, tweeted out a photo of the new campaign this afternoon. It’s also probable that Nike’s recent stock price fluctuations are not 100 percent attributable to a single ad campaign. JustDoIt,' reads Nikes Colin Kaepernick campaign. Of course, as Bloomberg notes, it will likely take much longer than 10 days to full assess the impact of Nike’s decision to feature Kaepernick. The quarterback is the most prominent face of the 'take a. ![]() They remained above 2017 levels through the end of the week. Sports giant Nike's ad with American football player Colin Kaepernick is causing controversy on both sides of the political spectrum. On Wednesday they were 42 percent higher, and Thursday they were 23 percent higher. In July of 1988, Nike released the first. Edison scanned receipts from more than 200 online retailers (including ) and found that that Tuesday after Labor Day, for example, the first full day after Kaepernick’s ad went viral, Nike purchases were 22 percent higher than the same day in 2017. Nikes stock was down 2.5 percent on Tuesday after the companys controversial new ad featuring former NFL quarterback Colin Kaepernick was unveiled on Monday. Nike’s choice to make Colin Kaepernick a face of its latest campaign is an acknowledgment of the directions in which sports culture has travelled. ![]()
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